Design
Custom jewellery design covers everything from concept to finished piece. Many jewellers can guide you through stone and metal options, then create made-to-order designs to suit your style and budget.

JAB Jewellers is an East Geelong custom jewellery business built around the combined manufacturing experience of John and Nicki Baker. The studio has operated for around 25 years, while John’s personal career in the jewellery industry extends to close to four decades. Both John and Nicki are manufacturing jewellers, giving customers direct access to people who understand not only design but also how a piece will be constructed at the bench.
Their professional background extends beyond manufacturing. Qualifications across diamond grading, gemmology and diamond technology support the business’s work with diamonds and coloured gemstones, particularly when clients are comparing stones for an engagement ring or another important commission.
Custom design is at the centre of JAB’s offering. Since the business began in 1991, John and Nicki have produced thousands of engagement rings, wedding rings and other pieces, working with clients to translate ideas into jewellery that suits both the wearer and the practical demands of long-term use. The same workshop knowledge is useful when older jewellery needs to be remodelled or when sentimental stones are being incorporated into something new.
The business remains deliberately personal. Customers are able to discuss the design with experienced makers rather than having the creative process separated from production. That can make decisions about stone setting, proportions, metal choice and durability easier to understand.
For customers in Geelong, JAB Jewellers offers a strong independent alternative for bespoke work. Its point of difference is the depth of hands-on experience behind the counter, supported by formal gemstone and diamond knowledge and many years of creating individual jewellery rather than relying primarily on mass-produced stock.
Below is an overview of the jewellery services offered by this store.
Custom jewellery design covers everything from concept to finished piece. Many jewellers can guide you through stone and metal options, then create made-to-order designs to suit your style and budget.
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Monday
9:30 am - 5:30 pm
Tuesday
9:30 am - 5:30 pm
Wednesday
9:30 am - 5:30 pm
Thursday
9:30 am - 5:30 pm
Friday
9:30 am - 6:00 pm
Saturday
9:30 am - 1:00 pm
27A Ormond Rd, East Geelong VIC 3219, Australia