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In-store shopping is ideal if you want to see pieces in person and compare options with guidance. Many jewellers can advise on fit, styling, care, and gift ideas while you browse.

Duffs Jewellers is a fourth-generation family jewellery business with roots dating back to 1927. The family’s retail history began with Frank Alexander Duff and later expanded into Geelong, where Duffs developed into one of the region’s best-known independent jewellery names. Over the decades the business has operated from a number of Geelong locations and has continued to evolve with changing shopping patterns. Today Duffs has stores across the Geelong area as well as a Ballarat location, while remaining family owned and operated.
The business offers fine jewellery, engagement rings, wedding jewellery, watches and gift pieces, supported by specialist services including bespoke design, repairs, remodelling and valuations. Duffs promotes expertise in both natural and laboratory-grown diamonds and has team members with formal gemmological and diamond-grading knowledge. Custom and remodelling work allows clients to create a new piece from scratch or transform older, inherited or unworn jewellery into something that better suits current tastes. The company’s long history is also reflected in its focus on maintaining jewellery after purchase, rather than treating a transaction as the end of the relationship. For customers in Geelong, Duffs combines the range of a substantial jewellery retailer with the continuity of a local family business that has been involved in the trade for generations. Its offering spans everyday jewellery, watches and gifts through to highly personal milestone and heirloom pieces.
Below is an overview of the jewellery services offered by this store.
In-store shopping is ideal if you want to see pieces in person and compare options with guidance. Many jewellers can advise on fit, styling, care, and gift ideas while you browse.
Share what stood out, from service and pricing to the finished piece. A quick review helps the next shopper know what to expect.
Monday
9:00 am - 5:30 pm
Tuesday
9:00 am - 5:30 pm
Wednesday
9:00 am - 5:30 pm
Thursday
9:00 am - 5:30 pm
Friday
9:00 am - 9:00 pm
Saturday
9:00 am - 5:00 pm
Sunday
11:00 am - 4:00 pm
Westfield Geelong, Shop 1171/95 Malop St, Geelong VIC 3220, Australia

Cnr Malop and Moorabool Streets, Geelong VIC 3220
★★★★☆ 4.3 (57)