Willie Creek Pearls is a Western Australian family business specialising in Australian South Sea pearls, with its Hillarys showroom providing Perth customers with direct access to jewellery connected to the company’s commercial pearling operations in Broome. The Banfield family has built the business over more than three decades, with three generations now involved across pearl farming, tourism and jewellery retail.
A key point of difference is the company’s connection to the full journey of the pearl. Willie Creek sustainably produces Australian South Sea pearls at Willie Creek Pearl Farm north of Broome, then uses those pearls in jewellery sold through its showrooms across Broome and Perth. This gives customers a clear link between the origin of the pearl and the finished piece rather than treating the gemstone as an anonymous imported component.
The Hillarys showroom first opened at Sorrento Quay Hillarys Boat Harbour in 2005, marking the brand’s first retail expansion outside the Broome market. It now operates at Hillarys Boardwalk and forms part of a seven-showroom network. The store carries Australian South Sea pearl jewellery across a range of styles and price points, with staff able to help customers compare pearl characteristics and choose a piece suited to the wearer.
Willie Creek’s broader business also educates visitors about pearl cultivation through its farm and tourism experiences, reinforcing its specialist expertise. For Perth customers, the Hillarys showroom offers more than a general jewellery range: it provides access to a WA pearl producer with direct farming knowledge, a long family history and jewellery built around one of Australia’s most distinctive gemstones.
Below is an overview of the jewellery services offered by this store.
In-store shopping is ideal if you want to see pieces in person and compare options with guidance. Many jewellers can advise on fit, styling, care, and gift ideas while you browse.
Share what stood out, from service and pricing to the finished piece. A quick review helps the next shopper know what to expect.
Monday
9:30 am - 5:00 pm
Tuesday
9:30 am - 5:00 pm
Wednesday
9:30 am - 5:00 pm
Thursday
9:30 am - 5:00 pm
Friday
9:30 am - 5:00 pm
Saturday
9:30 am - 5:00 pm
Sunday
9:30 am - 5:00 pm
Shop 66 Hillarys Boardwalk, Perth, WA 6025
Cnr Whitfords and Marmion Aves, Hillarys WA 6025
★★★★½ 4.5 (26)
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