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Home/Sydney CBD/Affinity Diamonds
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Affinity Diamonds

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About Affinity Diamonds

Based in the heart of Sydney and Brisbane, Affinity Diamonds has been sourcing the finest diamonds on the market for decades. Established in 2001 by Sam Rahme, the brand was founded on a deep passion for craftsmanship, luxury, and the art of creating meaningful pieces that stand the test of time.

From its beginnings as a small boutique to a respected name in Australian jewellery, Affinity Diamonds has remained dedicated to making bespoke, high-quality jewellery accessible to everyone. Each diamond is carefully selected for its brilliance and beauty, ensuring every creation reflects both elegance and individuality.

Guided by the belief that fine jewellery should celebrate life’s most significant moments, Affinity Diamonds continues to combine exceptional design, expert artistry, and a personal touch that has defined the brand for over two decades.

Services

  • Design
  • Online Shop
  • Shop

Services explained

Below is an overview of the jewellery services offered by this store.

Design

Custom jewellery design covers everything from concept to finished piece. Many jewellers can guide you through stone and metal options, then create made-to-order designs to suit your style and budget.

Online Shop

An online shop lets you browse and purchase remotely, often with delivery Australia-wide. Before buying, check sizing guidance, delivery timeframes, returns, warranties and aftercare.

Shop

In-store shopping is ideal if you want to see pieces in person and compare options with guidance. Many jewellers can advise on fit, styling, care, and gift ideas while you browse.

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Google Reviews

4.9 ★ (531 Google reviews) View on Google
  • Eve Al 5 ★ 2026-06-13
    My husband and I recently purchased our wedding bands from Affinity Diamonds, and we couldn't be happier with both the experience and the quality of our rings.nnA special thank you to Liana, who took the time to help us choose and personalise our rings exactly to our liking. Her kindness, patience, and attention to detail made the entire process easy and enjoyable.nnOlympia was also incredibly helpful when we collected our rings. She provided useful advice and even offered to clean and polish my engagement ring, ensuring it looked perfect for our wedding day.nnFrom start to finish, the service we received was outstanding. The team genuinely cared about making our experience special, and their professionalism and friendly approach made the whole journey memorable.nnThe quality of the rings is top-notch, and we are absolutely thrilled with our wedding bands.nnWe highly recommend Affinity Diamonds to anyone looking for exceptional wedding rings and outstanding customer service.
  • Maggie Panton 5 ★ 2026-01-17
    We had the most amazing experience at Affinity Diamonds. Giuseppe went above and beyond to help Blake and me create my engagement ring. I initially went in to get a feel for what I liked, and Blake later made some final touches with Giuseppe to bring everything together perfectly. From the moment we walked in, we felt so welcomed u2014 we were even offered a glass of wine or champagne, which made the experience feel extra special and relaxed. The entire team at Affinity Diamonds was incredible and made us feel so supported throughout the whole process. Everyone was knowledgeable, patient, and genuinely cared about helping us create something truly special. The experience was exciting, seamless, and unforgettable. I honestly couldnu2019t have asked for a better experience and would highly recommend Affinity Diamonds to anyone looking for something truly special. ud83dudc8du2728
  • Clarette 5 ★ 2026-05-28
    Over 12 years ago, my husband and I walked into Affinity Diamonds to purchase our wedding rings and it turned out to be one of the best decisions we ever made. More than a decade on, we continue to come here.nnSam and Giuseppe are, quite simply, the best in the business. They are professionals who treat every customer and every piece with the utmost care and respect. What sets them apart is not just their expertise, but their generosity with knowledge, their time, and their genuine warmth. You never feel like just another customer, you feel like someone whose jewellery matters to them as much as it does to you.nnWe now live overseas, and yet Affinity Diamonds remains the only place we trust with our pieces whether it's a new purchase or bringing something in for a clean. When you find people you trust with something as meaningful as your jewellery, you don't look elsewhere. We never have, and we never will.nnAffinity Diamonds came to us through a recommendation from people whose judgement we respect, and in this business, that word of mouth trust is everything. We have since passed that recommendation on to others without a moment's hesitation.nnSam and Giuseppe, thank you for your professionalism, your honesty, and for always making us feel welcome, no matter how much time has passed or how far we've travelled. You are a rare find!

Contact Details

  • Phone
    (02) 9221 0717
  • Email
    Email Us
  • Website
    Visit Website

Opening Hours

  • Tuesday

    9:30 am - 5:30 pm

  • Wednesday

    9:30 am - 5:30 pm

  • Thursday

    9:30 am - 5:30 pm

  • Friday

    9:30 am - 5:30 pm

  • Saturday

    9:00 am - 2:00 pm

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Location

  • 77 King Street, Sydney New South Wales 2000, Australia

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